Programmatic advertising in online retailing: Consumer perceptions and future avenues

Robert Ciuchita, Johanna Gummerus, Maria Holmlund*, Eva Larissa Linhart

*Corresponding author for this work

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Peer-reviewed scientific journalJournal of Service Management
Publication statusPublished - 22.06.2022
MoE publication typeA1 Journal article - refereed

Areas of Strength and Areas of High Potential (AoS and AoHP)

  • AoS: Competition economics and service strategy - Service and customer-oriented management

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