Project Management and Project Marketing - the Changing Roles

Arja Hallberg

Project Management and Project Marketing - the Changing Roles

Arja Hallberg

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific

Original language	English
Title of host publication	Research Perspectives in Service Engineering and Management
Editors	Saara A. Brax
Number of pages	11
Volume	1
Place of Publication	Espoo
Publisher	Helsinki University of Technology
Publication date	2007
Pages	140-150
Publication status	Published - 2007
MoE publication type	B2 Book chapter

Publication series

Name	Innovation Management Institute publications
Number	20
ISSN (Print)	1796-0223

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Cite this

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title = "Project Management and Project Marketing - the Changing Roles",

author = "Arja Hallberg",

year = "2007",

language = "English",

volume = "1",

series = "Innovation Management Institute publications",

publisher = "Helsinki University of Technology",

number = "20",

pages = "140--150",

editor = "Brax, \{Saara A.\}",

booktitle = "Research Perspectives in Service Engineering and Management",

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Project Management and Project Marketing - the Changing Roles. / Hallberg, Arja.
Research Perspectives in Service Engineering and Management. ed. / Saara A. Brax. Vol. 1 Espoo: Helsinki University of Technology, 2007. p. 140-150 (Innovation Management Institute publications; No. 20).

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific