Project Marketing: Customer Relationships, Networks, and Earnings Logic in the Solutions Business: projektiliiketoiminnan asiakassuhteet, verkostot ja ansainta

Henrikki Tikkanen, Jaakko Aspara

Research output: Book/ReportBookScientificpeer-review

Original languageFinnish
Place of PublicationHelsinki
PublisherTalentum
Number of pages240
ISBN (Print)978-952-14-1341-4
Publication statusPublished - 2008
MoE publication typeC1 Scientific book

Publication series

NameEconomica
No.47
ISSN (Print)1796-1130

Keywords

  • 512 Business and Management

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