Projektimarkkinointi: projektiliiketoiminnan asiakassuhteet, verkostot ja ansainta

Translated title of the contribution: Project Marketing: Customer Relationships, Networks, and Earnings Logic in the Solutions Business

Henrikki Tikkanen, Jaakko Aspara

Research output: Book/Report › Book › Scientific › peer-review

Translated title of the contribution	Project Marketing: Customer Relationships, Networks, and Earnings Logic in the Solutions Business
Original language	Finnish

Keywords

@book{56ffba530ab64fcfb2d6f2cbd22e1989,

title = "Projektimarkkinointi: projektiliiketoiminnan asiakassuhteet, verkostot ja ansainta",

keywords = "512 F{\"o}retagsekonomi",

author = "Henrikki Tikkanen and Jaakko Aspara",

year = "2008",

language = "Finska",

isbn = "978-952-14-1341-4",

series = "Economica",

publisher = "Talentum",

number = "47",

address = "Finland",

}