| Original language | English |
|---|---|
| Title of host publication | The European Marketing Academy EMAC 2015 Proceedings |
| Publication date | 2015 |
| Publication status | Published - 2015 |
| MoE publication type | A4 Article in conference proceedings |
| Event | The European Marketing Academy (EMAC) 2015 - Leuven, Belgium Duration: 26.05.2015 → 29.05.2015 |
Keywords
- 512 Business and Management