Proposing a gap-theory of tourism destination image and validating its correspondence to satisfaction

Ossi Pesämaa, M. Yolal, A. Haahti, J. F. Hair, F. Sguera

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationMarketing and Entrepreneurship AUMEC 2009
Publication date2009
Pages871-879
ISBN (Print)978-605-5782-06-1
Publication statusPublished - 2009
MoE publication typeA4 Article in conference proceedings
EventMarketing and Entrepreneurship AUMEC 2009 - Antalya, Turkey
Duration: 06.04.200910.04.2009

Cite this

Pesämaa, O., Yolal, M., Haahti, A., Hair, J. F., & Sguera, F. (2009). Proposing a gap-theory of tourism destination image and validating its correspondence to satisfaction. In Marketing and Entrepreneurship AUMEC 2009 (pp. 871-879)