Purchase Anxiety: Conceptualization and Development of a Measurement Scale

Maria Sääksjärvi, Katarina Hellén, Johanna Gummerus

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationProceedings of the 46th European Marketing Academy Conference (EMAC) 2017 : Leaving footprints
Publication date2017
Publication statusPublished - 2017
MoE publication typeA4 Article in conference proceedings
EventEuropean Marketing Academy Conference 2017 - Groningen, Netherlands
Duration: 23.05.201726.05.2017
Conference number: 46
https://www.rug.nl/emac2017/

Keywords

  • 512 Business and Management

Cite this

Sääksjärvi, M., Hellén, K., & Gummerus, J. (2017). Purchase Anxiety: Conceptualization and Development of a Measurement Scale. In Proceedings of the 46th European Marketing Academy Conference (EMAC) 2017: Leaving footprints