Purchase Anxiety: Conceptualization and Development of a Measurement Scale

Maria Sääksjärvi, Katarina Hellén, Johanna Gummerus

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Proceedings of the 46th European Marketing Academy Conference (EMAC) 2017 : Leaving footprints
Publication date	2017
Publication status	Published - 2017
MoE publication type	A4 Article in conference proceedings
Event	European Marketing Academy Conference 2017 - Groningen, Netherlands Duration: 23.05.2017 → 26.05.2017 Conference number: 46 https://www.rug.nl/emac2017/

Keywords

@inproceedings{de9cc3c29efe49419cfa5cac3f2e761d,

title = "Purchase Anxiety: Conceptualization and Development of a Measurement Scale",

keywords = "512 Business and Management",

author = "Maria S{\"a}{\"a}ksj{\"a}rvi and Katarina Hell{\'e}n and Johanna Gummerus",

note = " Volume: Proceeding volume: ; European Marketing Academy Conference 2017, EMAC ; Conference date: 23-05-2017 Through 26-05-2017",

year = "2017",

language = "English",

booktitle = "Proceedings of the 46th European Marketing Academy Conference (EMAC) 2017",

url = "https://www.rug.nl/emac2017/",

}

TY - GEN

T1 - Purchase Anxiety: Conceptualization and Development of a Measurement Scale

AU - Sääksjärvi, Maria

AU - Hellén, Katarina

AU - Gummerus, Johanna

N1 - Conference code: 46

PY - 2017

Y1 - 2017

KW - 512 Business and Management

M3 - Conference contribution

BT - Proceedings of the 46th European Marketing Academy Conference (EMAC) 2017

T2 - European Marketing Academy Conference 2017

Y2 - 23 May 2017 through 26 May 2017

ER -