Re-investigating the Nature of Tangibility/Intangibility and its influence on Consumer Experiences

Katarina Hellén; Johanna Gummerus

doi:10.1108/09564231311323935

Re-investigating the Nature of Tangibility/Intangibility and its influence on Consumer Experiences

Katarina Hellén, Johanna Gummerus

Marketing, Helsinki

University of Vaasa

Research output: Contribution to journal › Article › Scientific › peer-review

35 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	Journal of Service Management
Volume	24
Issue number	2
Pages (from-to)	130-150
Number of pages	21
ISSN	1757-5818
DOIs	https://doi.org/10.1108/09564231311323935
Publication status	Published - 2013
MoE publication type	A1 Journal article - refereed

Keywords

KOTA2013
Equis Base Room

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10.1108/09564231311323935

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Re-investigating the Nature of Tangibility/Intangibility and its influence on Consumer Experiences

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