Re-placing place in marketing: A resource-exchange place perspective

Mark S. Rosenbaum*, Carol Kelleher, Margareta Friman, Per Kristensson, Anne Scherer

*Corresponding author for this work

Research output: Contribution to journalArticleScientificpeer-review

46 Citations (Scopus)


This study clarifies the marketing discipline's conceptualization of place by presenting a revised perspective and conceptual framework of place, referred to as REPLACE. Drawing from resource exchange theory and attention restoration theory, the framework problematizes the assumption that places are merely physical locales by foregrounding how places can become inseparable aspects of consumers’ lives. We present an alternative resource-based perspective of place, namely as a repository of resources that are potentially available to consumers through exchange processes. These exchange processes, and the complexity of the offered resources, influence consumers’ relationship with a locale as well as their sense of well-being. With this alternative perspective, we bridge the place concept to public health and extend the understanding of attachment in service settings.

Original languageEnglish
Peer-reviewed scientific journalJournal of Business Research
Pages (from-to)281-289
Number of pages9
Publication statusPublished - 10.2017
MoE publication typeA1 Journal article - refereed


  • 512 Business and Management
  • Marketing as exchange
  • Marketing mix
  • Place
  • Place attachment
  • Transformative service research
  • Well-being


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