| Original language | English |
|---|---|
| Title of host publication | Innovative Service Perspectives : Proceedings from the AMA SERVSIG International Service Research Conference |
| Publication date | 2012 |
| Pages | 59 |
| ISBN (Print) | 978-952-232-170-1 |
| Publication status | Published - 2012 |
| MoE publication type | A4 Article in conference proceedings |
| Event | 2012 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG) - Hanken School of Economics, Helsinki, Finland Duration: 07.06.2012 → 09.06.2012 Conference number: 7 |
Keywords
- 512 Business and Management