Recontextualising value-in-context: Evidence from non-commercial relationships

Mikko Laamanen

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationInnovative Service Perspectives : Proceedings from the AMA SERVSIG International Service Research Conference
Publication date2012
Pages59
ISBN (Print)978-952-232-170-1
Publication statusPublished - 2012
MoE publication typeA4 Article in conference proceedings
Event2012 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG) - Hanken School of Economics, Helsinki, Finland
Duration: 07.06.201209.06.2012
Conference number: 7

Keywords

  • 512 Business and Management

Cite this

Laamanen, M. (2012). Recontextualising value-in-context: Evidence from non-commercial relationships. In Innovative Service Perspectives: Proceedings from the AMA SERVSIG International Service Research Conference (pp. 59) http://www.hanken.fi/public/en/servsig2012