Reflecting on the past decade of Marketing: Taking stock on Green Marketing literature.

Sabari Ragavendran Prasanna Venkatesan

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publication16th Biennial Academy of Marketing Science, 2013 - World Marketing Congress, Melbourne
Publication date2013
Publication statusPublished - 2013
MoE publication typeA4 Article in conference proceedings
Event2013 Academy of Marketing Science Conference - Melbourne, Australia
Duration: 17.07.201319.07.2013
Conference number: 16

Cite this

Prasanna Venkatesan, S. R. (2013). Reflecting on the past decade of Marketing: Taking stock on Green Marketing literature. In 16th Biennial Academy of Marketing Science, 2013 - World Marketing Congress, Melbourne