Reflecting on the past decade of Marketing: Taking stock on Green Marketing literature.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	16th Biennial Academy of Marketing Science, 2013 - World Marketing Congress, Melbourne
Publication date	2013
Publication status	Published - 2013
MoE publication type	A4 Article in conference proceedings
Event	2013 Academy of Marketing Science Conference - Melbourne, Australia Duration: 17.07.2013 → 19.07.2013 Conference number: 16

OpenUrl availability

@inproceedings{02187d36e1344536a086a661a2e0ae52,

title = "Reflecting on the past decade of Marketing: Taking stock on Green Marketing literature.",

author = "\{Prasanna Venkatesan\}, \{Sabari Ragavendran\}",

note = " Volume: Proceeding volume: ; 2013 Academy of Marketing Science Conference ; Conference date: 17-07-2013 Through 19-07-2013",

year = "2013",

language = "English",

booktitle = "16th Biennial Academy of Marketing Science, 2013 - World Marketing Congress, Melbourne",

}

TY - GEN

T1 - Reflecting on the past decade of Marketing: Taking stock on Green Marketing literature.

AU - Prasanna Venkatesan, Sabari Ragavendran

N1 - Conference code: 16

PY - 2013

Y1 - 2013

M3 - Conference contribution

BT - 16th Biennial Academy of Marketing Science, 2013 - World Marketing Congress, Melbourne

T2 - 2013 Academy of Marketing Science Conference

Y2 - 17 July 2013 through 19 July 2013

ER -