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Reflexivity in the ‘Productisation’ of Services
Mikko H. Lehtonen
, Katriina Järvi
, Tiina Tuominen
Marketing, Vaasa
Aalto University
Research output
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Contribution to journal
›
Article
›
Scientific
›
peer-review
7
Citations (Scopus)
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Social Sciences
Autonomy
14%
Critical Discourse Analysis
14%
Discourse
28%
Formalization
14%
Reflexivity
100%
Service Operations
14%