Reframing Consumer Value Creation

Annika Ravald; Solveig  Wikström

Reframing Consumer Value Creation

Marketing, Vaasa

Stockholm University

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Proceedings from The 3rd Nordic Conference on Consumer Research
Publisher	University of Vaasa
Publication date	2014
Publication status	Published - 2014
MoE publication type	A4 Article in conference proceedings
Event	3rd Nordic Conference on Consumer Research (NCCR) - Vaasa, Vaasa, Finland Duration: 21.05.2014 → 22.05.2014 Conference number: 3

Keywords

512 Business and Management

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Cite this

@inproceedings{0a3fb8e4a8c74314a31c193c6397128c,

title = "Reframing Consumer Value Creation",

keywords = "512 Business and Management",

author = "Annika Ravald and Solveig Wikstr{\"o}m",

note = "Ingen fulltext Volume: Proceeding volume: ; 3rd Nordic Conference on Consumer Research (NCCR), NCCR ; Conference date: 21-05-2014 Through 22-05-2014",

year = "2014",

language = "English",

booktitle = "Proceedings from The 3rd Nordic Conference on Consumer Research",

publisher = "University of Vaasa",

address = "Finland",

}

TY - GEN

T1 - Reframing Consumer Value Creation

AU - Ravald, Annika

AU - Wikström, Solveig

N1 - Conference code: 3

PY - 2014

Y1 - 2014

KW - 512 Business and Management

M3 - Conference contribution

BT - Proceedings from The 3rd Nordic Conference on Consumer Research

PB - University of Vaasa

T2 - 3rd Nordic Conference on Consumer Research (NCCR)

Y2 - 21 May 2014 through 22 May 2014

ER -