Reframing Consumer Value Creation

Annika Ravald, Solveig Wikström

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationProceedings from The 3rd Nordic Conference on Consumer Research
PublisherUniversity of Vaasa
Publication date2014
Publication statusPublished - 2014
MoE publication typeA4 Article in conference proceedings
Event3rd Nordic Conference on Consumer Research (NCCR) - Vaasa, Vaasa, Finland
Duration: 21.05.201422.05.2014
Conference number: 3

Keywords

  • 512 Business and Management

Cite this

Ravald, A., & Wikström, S. (2014). Reframing Consumer Value Creation. In Proceedings from The 3rd Nordic Conference on Consumer Research University of Vaasa.