Reframing Market Configuations: Marketing in Market Scripting

Carlos Adrian Diaz Ruiz

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationAcademy of Marketing 2011 : Doctoral Colloquium Proceedings
EditorsGary Warnaby
Number of pages1
Place of PublicationLiverpool
PublisherAM - Academy of Marketing
Publication date07.07.2011
Pages21
ISBN (Print)978-0-9561122-3-1
Publication statusPublished - 07.07.2011
MoE publication typeA4 Article in conference proceedings
Event2011 Academy of Marketing Conference - Liverpool, United Kingdom
Duration: 05.07.201107.07.2011

Keywords

  • 512 Business and Management
  • KOTA2011

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