Regulatory focus and relationship marketing success

Maria Caroliina Sääksjärvi, Johanna Gummerus

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review


In 16, Kathleen Seiders and Glenn
B. Voss, Eds., 262-267.
Original languageEnglish
Title of host publicationProceedings of the AMA Winter Educators' Conference : Marketing Theory and Applications
Editors Kathleen Seiders , Glenn B. Voss
Number of pages6
Publication date2005
ISBN (Print)0-87757-314-X
Publication statusPublished - 2005
MoE publication typeA4 Article in conference proceedings
Event2007 AMA American Marketing Association Winter Marketing Educators Conference - San Diego, United States
Duration: 23.06.2007 → …
Conference number: 16


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