Regulatory focus and relationship marketing success

Maria Caroliina Sääksjärvi; Johanna Gummerus

Regulatory focus and relationship marketing success

Maria Caroliina Sääksjärvi, Johanna Gummerus

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Abstract

In 16, Kathleen Seiders and Glenn
B. Voss, Eds., 262-267.

Original language	English
Title of host publication	Proceedings of the AMA Winter Educators' Conference : Marketing Theory and Applications
Editors	Kathleen Seiders , Glenn B. Voss
Number of pages	6
Volume	16
Publication date	2005
Pages	262-267
ISBN (Print)	0-87757-314-X
Publication status	Published - 2005
MoE publication type	A4 Article in conference proceedings
Event	2007 AMA American Marketing Association Winter Marketing Educators Conference - San Diego, United States Duration: 23.06.2007 → … Conference number: 16

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title = "Regulatory focus and relationship marketing success",

abstract = "In 16, Kathleen Seiders and Glenn B. Voss, Eds., 262-267. ",

author = "S{\"a}{\"a}ksj{\"a}rvi, {Maria Caroliina} and Johanna Gummerus",

note = " Volume: Proceeding volume: 16; 2007 AMA American Marketing Association Winter Marketing Educators Conference ; Conference date: 23-06-2007",

year = "2005",

language = "English",

isbn = "0-87757-314-X",

volume = "16",

pages = "262--267",

editor = "{Seiders }, { Kathleen } and Voss, {Glenn B.}",

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Regulatory focus and relationship marketing success. / Sääksjärvi, Maria Caroliina; Gummerus, Johanna.
Proceedings of the AMA Winter Educators' Conference: Marketing Theory and Applications. ed. / Kathleen Seiders ; Glenn B. Voss. Vol. 16 2005. p. 262-267.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

TY - GEN

T1 - Regulatory focus and relationship marketing success

AU - Sääksjärvi, Maria Caroliina

AU - Gummerus, Johanna

N1 - Conference code: 16

PY - 2005

Y1 - 2005

N2 - In 16, Kathleen Seiders and Glenn B. Voss, Eds., 262-267.

AB - In 16, Kathleen Seiders and Glenn B. Voss, Eds., 262-267.

M3 - Conference contribution

SN - 0-87757-314-X

VL - 16

SP - 262

EP - 267

BT - Proceedings of the AMA Winter Educators' Conference

A2 - Seiders , Kathleen

A2 - Voss, Glenn B.

T2 - 2007 AMA American Marketing Association Winter Marketing Educators Conference

Y2 - 23 June 2007

ER -

Regulatory focus and relationship marketing success

Abstract

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