Relating to Relevance: Understanding Membership Value in Non-Profit Marketing

Mikko Laamanen

Relating to Relevance: Understanding Membership Value in Non-Profit Marketing

Mikko Laamanen

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Association for Research on Nonprofit Organization and Voluntary Action Annual Conference 2011
Publication date	2011
Publication status	Published - 2011
MoE publication type	A4 Article in conference proceedings
Event	Association for Research on Nonprofit Organization and Voluntary Action Annual Conference 2011 - Toronto, Canada Duration: 17.11.2011 → 19.11.2011

Keywords

512 Business and Management
KOTA2011

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@inproceedings{f5c69cec7fd24a0a9210ab89ceac35ee,

title = "Relating to Relevance: Understanding Membership Value in Non-Profit Marketing",

keywords = "512 Business and Management, KOTA2011",

author = "Mikko Laamanen",

note = " Volume: Proceeding volume: ; Association for Research on Nonprofit Organization and Voluntary Action Annual Conference 2011 ; Conference date: 17-11-2011 Through 19-11-2011",

year = "2011",

language = "English",

booktitle = "Association for Research on Nonprofit Organization and Voluntary Action Annual Conference 2011",

}

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AU - Laamanen, Mikko

N1 - Volume: Proceeding volume:

PY - 2011

Y1 - 2011

KW - 512 Business and Management

KW - KOTA2011

M3 - Conference contribution

BT - Association for Research on Nonprofit Organization and Voluntary Action Annual Conference 2011

Y2 - 17 November 2011 through 19 November 2011

ER -