Relating to Relevance: Understanding Membership Value in Non-Profit Marketing

Mikko Laamanen

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationAssociation for Research on Nonprofit Organization and Voluntary Action Annual Conference 2011
Publication date2011
Publication statusPublished - 2011
MoE publication typeA4 Article in conference proceedings
EventAssociation for Research on Nonprofit Organization and Voluntary Action Annual Conference 2011 - Toronto, Canada
Duration: 17.11.201119.11.2011

Keywords

  • 512 Business and Management
  • KOTA2011

Cite this

Laamanen, M. (2011). Relating to Relevance: Understanding Membership Value in Non-Profit Marketing. In Association for Research on Nonprofit Organization and Voluntary Action Annual Conference 2011