Relational price discounts: Consumers' metacognitions and nonlinear effects of initial discounts on customer retention

Maria Jose del Rio Olivares, Kristina Wittkowski, Jaakko Aspara, Tomas Falk, Pekka Mattila

Research output: Contribution to journalArticleScientificpeer-review

23 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Relational price discounts: Consumers' metacognitions and nonlinear effects of initial discounts on customer retention'. Together they form a unique fingerprint.

Social Sciences

Computer Science