Relationship Initiation in Business-to-Business Services

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientific

Original languageEnglish
Title of host publication4th Nordic Workshop on Relationship Dynamics, Oct 6 -8, 2006
EditorsJana Tähtinen
Number of pages26
Place of PublicationYli-ii
Publication date2006
Publication statusPublished - 2006
MoE publication typeB3 Article in conference proceedings

Projects

Sales management in business-to-business services

Holmlund-Rytkönen, M. & Strandvik, T.

01.01.200631.12.2008

Project: Externally funded project

Cite this

Edvardsson, B., Holmlund, M., & Strandvik, T. (2006). Relationship Initiation in Business-to-Business Services. In J. Tähtinen (Ed.), 4th Nordic Workshop on Relationship Dynamics, Oct 6 -8, 2006