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Relationship marketing and service: an update
Christian Grönroos
Marketing, Helsinki
Research output
:
Contribution to journal
›
Article
›
Scientific
›
peer-review
18
Citations (Scopus)
Overview
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Social Sciences
Service Industries
100%
Relationship Marketing
100%
Marketing
44%
Logic
22%
Customers
22%
Economic and Social Development
11%
School Research
11%
Interdisciplinary Research
11%
Literature
11%
Understanding
11%
Organizations
11%
Perspective
11%
Sales
11%
Theory
11%
Implementation
11%
Management
11%
Actors
11%
Marketing of Service
11%
Strategic Management
11%
Customs and Traditions
11%
Organizational Behavior
11%
Internal Marketing
11%
Culture
11%
Enterprises
11%
Decision Making
11%
Imperative
11%