Original language | English |
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Title of host publication | The SAGE Handbook of Marketing Theory |
Editors | Pauline Maclaran, Michael Saren, Barbara Stern, Mark Tadajewski |
Number of pages | 16 |
Place of Publication | Thousand |
Publisher | Sage publications |
Publication date | 2010 |
Pages | 397-412 |
ISBN (Print) | 978-1-84787-505-1 |
Publication status | Published - 2010 |
MoE publication type | B2 Book chapter |
Keywords
- KOTA2010