Relationship marketing as promise management

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific

Original language	English
Title of host publication	The SAGE Handbook of Marketing Theory
Editors	Pauline Maclaran, Michael Saren, Barbara Stern, Mark Tadajewski
Number of pages	16
Place of Publication	Thousand
Publisher	Sage publications
Publication date	2010
Pages	397-412
ISBN (Print)	978-1-84787-505-1
Publication status	Published - 2010
MoE publication type	B2 Book chapter

Keywords

@inbook{4a812046ce904163864e2711a643fd9c,

title = "Relationship marketing as promise management",

keywords = "KOTA2010",

author = "Christian Gr{\"o}nroos",

year = "2010",

language = "English",

isbn = "978-1-84787-505-1 ",

pages = "397--412",

editor = "Pauline Maclaran and Michael Saren and Barbara Stern and Mark Tadajewski",

booktitle = "The SAGE Handbook of Marketing Theory",

publisher = "Sage publications",

address = "United Kingdom",

}