Relationship marketing readiness: theoretical background and measurement directions

Research output: Contribution to journal › Article › Scientific › peer-review

41 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	Journal of Services Marketing
Volume	31
Issue number	3
Pages (from-to)	218-225
Number of pages	8
ISSN	0887-6045
DOIs	https://doi.org/10.1108/JSM-02-2017-0056
Publication status	Published - 31.03.2017
MoE publication type	A1 Journal article - refereed

Keywords

@article{7972cb92033e4d3280ee6e06d174aa57,

title = "Relationship marketing readiness: theoretical background and measurement directions",

keywords = "512 Business and Management, Customers and Relations",

author = "Christian Gr{\"o}nroos",

year = "2017",

month = mar,

day = "31",

doi = "10.1108/JSM-02-2017-0056",

language = "English",

volume = "31",

pages = "218--225",

journal = "Journal of Services Marketing",

issn = "0887-6045",

publisher = "Emerald Group Publishing",

number = "3",

}

TY - JOUR

T1 - Relationship marketing readiness: theoretical background and measurement directions

AU - Grönroos, Christian

PY - 2017/3/31

Y1 - 2017/3/31

KW - 512 Business and Management

KW - Customers and Relations

U2 - 10.1108/JSM-02-2017-0056

DO - 10.1108/JSM-02-2017-0056

M3 - Article

SN - 0887-6045

VL - 31

SP - 218

EP - 225

JO - Journal of Services Marketing

JF - Journal of Services Marketing

IS - 3

ER -