Relationship marketing readiness: theoretical background and measurement directions

Research output: Contribution to journalArticleScientificpeer-review

13 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalJournal of Services Marketing
Volume31
Issue number3
Pages (from-to)218-225
Number of pages8
ISSN0887-6045
DOIs
Publication statusPublished - 31.03.2017
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management
  • Customers and Relations

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