Relationship Marketing: The Importance of Customer Perceived Service Quality in Retail Banking

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Peer-reviewed scientific journal	The Service Industries Journal
Volume	16
Issue number	3
Pages (from-to)	287-304
Number of pages	18
Publication status	Published - 1996
MoE publication type	A1 Journal article - refereed

Keywords

@article{66d11a1536d34a56bfc8fd86d1d2c565,

title = "Relationship Marketing: The Importance of Customer Perceived Service Quality in Retail Banking",

keywords = "512 Business and Management",

author = "Maria Holmlund and S{\"o}ren Kock",

year = "1996",

language = "English",

volume = "16",

pages = "287--304",

journal = "The Service Industries Journal",

issn = "1743-9507",

publisher = "Routledge",

number = "3",

}