Relationship Productivity

Christian Grönroos; Pekka Päiviö Helle; Katri Ojasalo

Relationship Productivity

Christian Grönroos, Pekka Päiviö Helle, Katri Ojasalo

Marketing, Helsinki

Laurea University of Applied Sciences

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Abstract Booklet 23rd International Colloquium on Relationship Marketing (ICRM) : Relationship Marketing: Back to the Roots and into the Future
Editors	Johanna Gummerus
Publisher	Hanken School of Economics
Publication date	09.2015
ISBN (Print)	978-952-232-289-0
Publication status	Published - 09.2015
MoE publication type	A4 Article in conference proceedings
Event	23rd International Colloquium on Relationship Marketing ICRM 2015 - Helsinki, Helsinki, Finland Duration: 15.09.2015 → 17.09.2015 Conference number: 23

Keywords

512 Business and Management

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Cite this

@inproceedings{f8f4862dd5b448cab76749e91b84fc72,

title = "Relationship Productivity",

keywords = "512 Business and Management",

author = "Christian Gr{\"o}nroos and Helle, {Pekka P{\"a}ivi{\"o}} and Katri Ojasalo",

note = "Bara abstrakt publicerades Volume: Proceeding volume: ; 23rd International Colloquium on Relationship Marketing ICRM 2015 ; Conference date: 15-09-2015 Through 17-09-2015",

year = "2015",

month = sep,

language = "English",

isbn = "978-952-232-289-0",

editor = "Johanna Gummerus",

booktitle = "Abstract Booklet 23rd International Colloquium on Relationship Marketing (ICRM)",

publisher = "Hanken School of Economics",

address = "Finland",

}

Relationship Productivity. / Grönroos, Christian; Helle, Pekka Päiviö; Ojasalo, Katri.
Abstract Booklet 23rd International Colloquium on Relationship Marketing (ICRM): Relationship Marketing: Back to the Roots and into the Future. ed. / Johanna Gummerus. Hanken School of Economics, 2015.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

TY - GEN

T1 - Relationship Productivity

AU - Grönroos, Christian

AU - Helle, Pekka Päiviö

AU - Ojasalo, Katri

N1 - Conference code: 23

PY - 2015/9

Y1 - 2015/9

KW - 512 Business and Management

M3 - Conference contribution

SN - 978-952-232-289-0

BT - Abstract Booklet 23rd International Colloquium on Relationship Marketing (ICRM)

A2 - Gummerus, Johanna

PB - Hanken School of Economics

T2 - 23rd International Colloquium on Relationship Marketing ICRM 2015

Y2 - 15 September 2015 through 17 September 2015

ER -