Relationship value through the lens of the service-dominant logic

Christian Kowalkowski, David Ballantyne

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationInternational Colloquium in Relationship Marketing (ICRM)
Publication date2009
Publication statusPublished - 2009
MoE publication typeA4 Article in conference proceedings
EventInternational Colloquium in Relationship Marketing (ICRM) - Maastricht, Netherlands
Duration: 01.01.1800 → …
Conference number: 17

Cite this

Kowalkowski, C., & Ballantyne, D. (2009). Relationship value through the lens of the service-dominant logic. In International Colloquium in Relationship Marketing (ICRM)