Relationship value through the lens of the service-dominant logic

Christian Kowalkowski, David Ballantyne

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	International Colloquium in Relationship Marketing (ICRM)
Publication date	2009
Publication status	Published - 2009
MoE publication type	A4 Article in conference proceedings
Event	International Colloquium in Relationship Marketing (ICRM) - Maastricht, Netherlands Duration: 01.01.1800 → … Conference number: 17

OpenUrl availability

@inproceedings{191c0e0241a446ee81b2c44549eb7ed8,

title = "Relationship value through the lens of the service-dominant logic",

author = "Christian Kowalkowski and David Ballantyne",

note = " Volume: Proceeding volume: ; null ; Conference date: 01-01-1800",

year = "2009",

language = "English",

booktitle = "International Colloquium in Relationship Marketing (ICRM)",

}