Relationships with bloggers as external third actors

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationAMA SERVSIG 2014 proceedings : Building Relationships in Services - Developing Service Value
PublisherUniversity of Macedonia
Publication date13.06.2014
ISBN (Electronic)978-960-98740-9-0
Publication statusPublished - 13.06.2014
MoE publication typeA4 Article in conference proceedings
Event2014 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG) - Macedonia Palace Hotel, Thessaloniki, Greece
Duration: 13.06.201415.06.2014
Conference number: 8

Keywords

  • 512 Business and Management
  • 518 Media and communications
  • KOTA2014

Cite this

Sepp, M. (2014). Relationships with bloggers as external third actors. In AMA SERVSIG 2014 proceedings: Building Relationships in Services - Developing Service Value University of Macedonia. http://www.servsig2014.uom.gr/