Relationships with bloggers as external third actors

Marianne Sepp

Relationships with bloggers as external third actors

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	AMA SERVSIG 2014 proceedings : Building Relationships in Services - Developing Service Value
Publisher	University of Macedonia
Publication date	13.06.2014
ISBN (Electronic)	978-960-98740-9-0
Publication status	Published - 13.06.2014
MoE publication type	A4 Article in conference proceedings
Event	2014 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG) - Macedonia Palace Hotel, Thessaloniki, Greece Duration: 13.06.2014 → 15.06.2014 Conference number: 8

Keywords

512 Business and Management
518 Media and communications
KOTA2014

Access to Document

http://www.servsig2014.uom.gr/

OpenUrl availability

Full text

Cite this

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title = "Relationships with bloggers as external third actors",

keywords = "512 Business and Management, 518 Media and communications, KOTA2014",

author = "Marianne Sepp",

note = " Volume: Proceeding volume: ; 2014 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG), AMA SERVSIG ; Conference date: 13-06-2014 Through 15-06-2014",

year = "2014",

month = jun,

day = "13",

language = "English",

booktitle = "AMA SERVSIG 2014 proceedings",

publisher = "University of Macedonia",

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}

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KW - 512 Business and Management

KW - 518 Media and communications

KW - KOTA2014

M3 - Conference contribution

BT - AMA SERVSIG 2014 proceedings

PB - University of Macedonia

T2 - 2014 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG)

Y2 - 13 June 2014 through 15 June 2014

ER -