Original language | English |
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Title of host publication | 36th Annual Macromarketing Conference |
Publication date | 2011 |
Publication status | Published - 2011 |
MoE publication type | A4 Article in conference proceedings |
Event | 36th Annual Macromarketing Conference - Williamsburg, United States Duration: 05.06.2011 → 08.06.2011 |
Keywords
- 512 Business and Management
- KOTA2011