| Original language | English |
|---|---|
| Title of host publication | 36th Annual Macromarketing Conference |
| Publication date | 2011 |
| Publication status | Published - 2011 |
| MoE publication type | A4 Article in conference proceedings |
| Event | 36th Annual Macromarketing Conference - Williamsburg, United States Duration: 05.06.2011 → 08.06.2011 |
Keywords
- 512 Business and Management
- KOTA2011