Resource Attraction and Marketing by Associations

Ian W. Bruce; Mikko Laamanen; Robert Ashcraft; Marian Min Chen; Irina Mersianova; H Nel; D H  Smith

doi:10.1007/978-1-137-26317-9

Resource Attraction and Marketing by Associations

Ian W. Bruce, Mikko Laamanen, Robert Ashcraft, Marian Min Chen, Irina Mersianova, H Nel, D H Smith

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Original language	English
Title of host publication	The Palgrave Handbook of Volunteering, Civic Participation, and Nonprofit Associations
Editors	David Horton Smith, Robert A. Stebbins, Jurgen Grotz
Place of Publication	Basingstoke
Publisher	Palgrave Macmillan
Publication date	2016
Pages	992-1006
ISBN (Print)	978-1-137-26316-2
ISBN (Electronic)	978-1-137-26317-9
DOIs	https://doi.org/10.1007/978-1-137-26317-9
Publication status	Published - 2016
MoE publication type	A3 Book chapter

Keywords

512 Business and Management

Access to Document

10.1007/978-1-137-26317-9

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Cite this

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Resource Attraction and Marketing by Associations. / Bruce, Ian W.; Laamanen, Mikko; Ashcraft, Robert et al.
The Palgrave Handbook of Volunteering, Civic Participation, and Nonprofit Associations. ed. / David Horton Smith; Robert A. Stebbins; Jurgen Grotz. Basingstoke: Palgrave Macmillan, 2016. p. 992-1006.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

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AU - Bruce, Ian W.

AU - Laamanen, Mikko

AU - Ashcraft, Robert

AU - Chen, Marian Min

AU - Mersianova, Irina

AU - Nel, H

AU - Smith, D H

PY - 2016

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A2 - Grotz, Jurgen

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CY - Basingstoke

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