Resource integration through digitalisation: a service ecosystem perspective

Alexey Sklyar*, Christian Kowalkowski, David Sörhammar, Bård Tronvoll

*Corresponding author for this work

Research output: Contribution to journalArticleScientificpeer-review

8 Citations (Scopus)

Abstract

As digitalisation increasingly encompasses entire service ecosystems, it modifies resource integration patterns that connect ecosystem actors through strong and weak ties. To clarify how technological development contributes to this change, and how resource integration transforms the service ecosystem, this qualitative case study explores the digitalisation strategy of a market-leading systems integrator in the maritime industry. Based on 40 depth interviews with managers, the findings show how technology increasingly serves as a key operant resource in the transformation of resource integration patterns. The study contributes to ecosystem dynamics research by identifying major differences between the pre-digitalised and digitalised states of a service ecosystem, and demonstrates the dual role of technology in both increasing pattern complexity and facilitating coordination of that complexity.
Original languageEnglish
Peer-reviewed scientific journalJournal of Marketing Management
Volume35
Issue number11-12
Pages (from-to) 974-991
ISSN0267-257X
DOIs
Publication statusPublished - 09.04.2019
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management
  • digitalisation
  • service ecosystems
  • resource integration
  • servitization
  • strong and weak ties
  • operant resources

Areas of Strength and Areas of High Potential (AoS and AoHP)

  • AoS: Competition economics and service strategy - Service and customer-oriented management

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