Responsible aging: integrating individual and intergenerational well-being

Purpose – The purpose of this article is to introduce and explicate the concept of responsible aging, defined as the lifelong, proactive pursuit of personal well-being in ways that also support the well-being of other generations. The article also examines the antecedents and outcomes of responsible aging and outlines directions for future research. 
Design/methodology/approach – This conceptual paper offers a critical review of the extant literature, aiming to develop new theoretical insights. We develop a comprehensive framework with key aspects that are essential for understanding the nature, antecedents, and outcomes of responsible aging. 
Findings – The proposed framework illustrates the relationship between aging and multiple dimensions of well-being, highlighting that aspirations, intentions, and behaviors converge in the pursuit of responsible aging. It reveals reciprocal associations between responsible aging and both individual and contextual characteristics. It also emphasizes the active role of individuals across all age groups in promoting responsible aging practices and fostering intergenerational well-being. Research limitations/implications – The article broadens the aging literature by integrating individual and intergenerational well-being, thereby unlocking the transformative potential of aging. It reconceptualizes aging from a narrative centered on individual loss to a collaborative, multi-generational process focused on sustaining well-being across age cohorts. The responsible aging framework contributes to the research in service, marketing, and innovation, particularly by encouraging scholars to explore aging as a dynamic, relational phenomenon that involves shared responsibilities, co-creation of value, and systemic innovation across generations. Practical implications – The article assists organizations and service stakeholders by identifying key factors relevant to developing inclusive practices for aging populations. The framework offers a foundation for healthcare providers, service organizations, and other societal actors to reflect on how systems and services can better accommodate, support, and engage individuals across generations. 
Social implications – Responsible aging carries important societal implications, as it offers an intergenerational perspective that supports social cohesion, shared responsibility, and the sustainable well-being of aging populations. By encouraging individuals to contribute not only to their own well-being but also to the betterment of others, it fosters a more inclusive and resilient society. 
Originality/value – This article presents a novel perspective on aging, emphasizing intergenerational well-being for sustainable and equitable outcomes in aging societies. It challenges traditional views of aging as an isolated experience and presents responsible aging as a dynamic, multifaceted process with far-reaching implications for individuals, families, and society at large.