Rethinking marketing communication: From integrated marketing communication to relationship communication

Research output: Contribution to journalArticleScientificpeer-review

65 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalJournal of Marketing Communications
Volume15
Issue number2-3
Pages (from-to)179-193
Number of pages17
Publication statusPublished - 2009
MoE publication typeA1 Journal article - refereed

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