Rethinking marketing communication: From integrated marketing communication to relationship communication

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95 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	Journal of Marketing Communications
Volume	15
Issue number	2-3
Pages (from-to)	179-193
Number of pages	17
DOIs	https://doi.org/10.1080/13527260902757654
Publication status	Published - 2009
MoE publication type	A1 Journal article - refereed

Access to Document

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title = "Rethinking marketing communication: From integrated marketing communication to relationship communication",

author = "{\AA}ke Finne and Christian Gr{\"o}nroos",

year = "2009",

doi = "10.1080/13527260902757654",

language = "English",

volume = "15",

pages = "179--193",

journal = "Journal of Marketing Communications",

issn = "1466-4445",

publisher = "Routledge (Taylor & Francis)",

number = "2-3",

}

TY - JOUR

T1 - Rethinking marketing communication

T2 - From integrated marketing communication to relationship communication

AU - Finne, Åke

AU - Grönroos, Christian

PY - 2009

Y1 - 2009

U2 - 10.1080/13527260902757654

DO - 10.1080/13527260902757654

M3 - Article

SN - 1466-4445

VL - 15

SP - 179

EP - 193

JO - Journal of Marketing Communications

JF - Journal of Marketing Communications

IS - 2-3

ER -