Rethinking Service Companies' Business Logic: Do we Need a Customer-dominant Logic as Guideline?

Kristina Heinonen, Tore Strandvik, Karl-Jacob Mickelsson, Bo Edvardsson, Erik Sundström, Per Andersson

Research output: Book/ReportCommissioned reportProfessional

Original languageEnglish
Place of PublicationHelsinki
PublisherHanken School of Economics
Number of pages20
ISBN (Print)978-952-232-072-8
Publication statusPublished - 2009
MoE publication typeD4 Published development or research report or study

Publication series

NameHanken School of Economics. Working Papers
PublisherHanken School of Economics
No.546
ISSN (Print)0357-4598

Cite this

Heinonen, K., Strandvik, T., Mickelsson, K-J., Edvardsson, B., Sundström, E., & Andersson, P. (2009). Rethinking Service Companies' Business Logic: Do we Need a Customer-dominant Logic as Guideline? (Hanken School of Economics. Working Papers; No. 546). Hanken School of Economics. http://urn.fi/URN:ISBN:978-952-232-072-8