Rethinking Service Companies' Business Logic: Do we Need a Customer-dominant Logic as Guideline?

Kristina Heinonen, Tore Strandvik, Karl-Jacob Mickelsson, Bo Edvardsson, Erik Sundström, Per Andersson

Research output: Book/ReportCommissioned report

Original languageEnglish
Place of PublicationHelsinki
PublisherHanken School of Economics
Number of pages20
ISBN (Print)978-952-232-072-8
Publication statusPublished - 2009
MoE publication typeD4 Published development or research report or study

Publication series

NameHanken School of Economics. Working Papers
PublisherHanken School of Economics
No.546
ISSN (Print)0357-4598

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