Retrospective relational sensemaking in R&D offshoring

Suvi Einola, Marko Kohtamäki, Vinit Parida, Joakim Wincent

Research output: Contribution to journalArticleScientificpeer-review

17 Citations (Scopus)


To address the increasing relational challenges in international R&D collaboration, the present study develops a framework for understanding retrospective relational sensemaking in R&D offshore relationships. Using a comparative case study methodology, this study analyzes relational data from 56 interviews regarding four R&D offshore relationships between two large Swedish multinational companies and four R&D offshore partners. This study contributes to existing sensemaking theory by constructing a framework for retrospective relational sensemaking, including triggers and the phases of enactment, selection, and retention, to improve relational learning in R&D offshore relationships.
Original languageEnglish
Peer-reviewed scientific journalIndustrial Marketing Management
Issue numberMay
Pages (from-to)205-216
Number of pages12
Publication statusPublished - 2017
MoE publication typeA1 Journal article - refereed


  • 512 Business and Management
  • Sensemaking
  • Offshoring relationships
  • R&D internationalization
  • Relational capability
  • Relationship learning
  • Outsourcing


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