Return on relationships: Towards measuring it based on a service business perspective

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientific

6 Citations (Scopus)
Original languageEnglish
Title of host publicationProceedings of the 18th International Colloquium in Relationship Marketing (ICRM), Henley, Reading, Sept 27-30, 2010
Publication date2010
Publication statusPublished - 2010
MoE publication typeB3 Article in conference proceedings
EventUnknown host publication - , United Kingdom
Duration: 01.01.1800 → …

Keywords

  • KOTA2010

Cite this

Grönroos, C. (2010). Return on relationships: Towards measuring it based on a service business perspective. In Proceedings of the 18th International Colloquium in Relationship Marketing (ICRM), Henley, Reading, Sept 27-30, 2010