Return on relationships: Towards measuring it based on a service business perspective

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific

8 Citations (Scopus)

Original language	English
Title of host publication	Proceedings of the 18th International Colloquium in Relationship Marketing (ICRM), Henley, Reading, Sept 27-30, 2010
Publication date	2010
Publication status	Published - 2010
MoE publication type	B3 Article in conference proceedings
Event	Unknown host publication - , United Kingdom Duration: 01.01.1800 → …

Keywords

@inproceedings{e3342642ce7e4cb087a5e8cd1d4f5f32,

title = "Return on relationships: Towards measuring it based on a service business perspective",

keywords = "KOTA2010",

author = "Christian Gr{\"o}nroos",

note = " Volume: Proceeding volume: ; Unknown host publication ; Conference date: 01-01-1800",

year = "2010",

language = "English",

booktitle = "Proceedings of the 18th International Colloquium in Relationship Marketing (ICRM), Henley, Reading, Sept 27-30, 2010",

}