Revealing business customer’s hidden value formation: A customer-dominant logic perspective

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationProceedings of the 22nd CBIM 2017 Academic Workshop
Place of PublicationStockholm
PublisherStockholm Business School
Publication date2017
Publication statusPublished - 2017
MoE publication typeA4 Article in conference proceedings
Event2017 Academic Workshop of the Center for Business & Industrial Marketing (CBIM) - Stockholm, Sweden
Duration: 19.06.201721.06.2017
Conference number: 22

Keywords

  • 512 Business and Management

Cite this

Strandvik, T., Heinonen, K., & Vollmer, S. (2017). Revealing business customer’s hidden value formation: A customer-dominant logic perspective. In Proceedings of the 22nd CBIM 2017 Academic Workshop Stockholm Business School.