Revealing the Hidden Corporate Brand Perspective in Business Relationships

Nikolina Koporcic, Anu Norrgrann, Anne Rindell, Saila Saraniemi, Tore Strandvik, Jan-Åke Törnroos

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publication10th Nordic Workshop on Relationship Dynamics - NoRD2018
Publication date2018
Publication statusPublished - 2018
MoE publication typeA4 Article in conference proceedings

Cite this

Koporcic, N., Norrgrann, A., Rindell, A., Saraniemi, S., Strandvik, T., & Törnroos, J-Å. (2018). Revealing the Hidden Corporate Brand Perspective in Business Relationships. In 10th Nordic Workshop on Relationship Dynamics - NoRD2018