Revealing the Hidden Corporate Brand Perspective in Business Relationships

Nikolina Koporcic, Anu Norrgrann, Anne Rindell, Saila Saraniemi, Tore Strandvik, Jan-Åke Törnroos

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publication10th Nordic Workshop on Relationship Dynamics - NoRD2018
Publication date2018
Publication statusPublished - 2018
MoE publication typeA4 Article in conference proceedings

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