Revealing the Hidden Corporate Brand Perspective in Business Relationships

Nikolina Koporcic, Anu Norrgrann, Anne Rindell, Saila Saraniemi, Tore Strandvik, Jan-Åke Törnroos

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	10th Nordic Workshop on Relationship Dynamics - NoRD2018
Publication date	2018
Publication status	Published - 2018
MoE publication type	A4 Article in conference proceedings

OpenUrl availability

@inproceedings{43b9bd4f2ecb43478574b9c8cdd98612,

title = "Revealing the Hidden Corporate Brand Perspective in Business Relationships",

author = "Nikolina Koporcic and Anu Norrgrann and Anne Rindell and Saila Saraniemi and Tore Strandvik and Jan-{\AA}ke T{\"o}rnroos",

year = "2018",

language = "English",

booktitle = "10th Nordic Workshop on Relationship Dynamics - NoRD2018",

}