Reverse use of customer data: implications for service-based business models

Hannu Saarijärvi, Christian Grönroos, Hannu Kuusela

Research output: Contribution to journalArticleScientificpeer-review

32 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalJournal of Services Marketing
Volume28
Issue number7
Pages (from-to)529-537
Number of pages9
ISSN0887-6045
DOIs
Publication statusPublished - 2014
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management
  • KOTA2014
  • Business, Markets and Societal Dynamics

Cite this