Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers: the case of price discounts

Jyrki Isojärvi, Jaakko Aspara, Reza Movarrei

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Peer-reviewed scientific journalMarketing Letters
Pages (from-to)online
ISSN0923-0645
DOIs
Publication statusPublished - 2022
MoE publication typeA1 Journal article - refereed

Keywords

  • Marketing Effectiveness and Profitability

Areas of Strength and Areas of High Potential (AoS and AoHP)

  • AoS: Competition economics and service strategy - Quantitative consumer behaviour and competition economics

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