Revisiting user-based service innovation: When, Whom, How to engage users?

Johanna Gummerus; Catharina Koskull von; Anu Helkkula

Revisiting user-based service innovation: When, Whom, How to engage users?

Johanna Gummerus, Catharina Koskull von, Anu Helkkula

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	AMA Servsig 2014 Conference proceedings : Services marketing and the new economic and social landscape
Publisher	University of Macedonia
Publication date	2014
Publication status	Published - 2014
MoE publication type	A4 Article in conference proceedings
Event	2014 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG) - Macedonia Palace Hotel, Thessaloniki, Greece Duration: 13.06.2014 → 15.06.2014 Conference number: 8

Keywords

512 Business and Management
KOTA2014

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Cite this

@inproceedings{c5cc364cbfe74e62a15c74acdae49934,

title = "Revisiting user-based service innovation: When, Whom, How to engage users? ",

keywords = "512 Business and Management, KOTA2014",

author = "Johanna Gummerus and {Koskull von}, Catharina and Anu Helkkula",

note = " Volume: Proceeding volume: ; 2014 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG), AMA SERVSIG ; Conference date: 13-06-2014 Through 15-06-2014",

year = "2014",

language = "English",

booktitle = "AMA Servsig 2014 Conference proceedings",

publisher = "University of Macedonia",

address = "Greece",

}

Gummerus, J, Koskull von, C & Helkkula, A 2014, Revisiting user-based service innovation: When, Whom, How to engage users? . in AMA Servsig 2014 Conference proceedings: Services marketing and the new economic and social landscape. University of Macedonia, 2014 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG), Thessaloniki, Greece, 13.06.2014.

Revisiting user-based service innovation: When, Whom, How to engage users? . / Gummerus, Johanna; Koskull von, Catharina; Helkkula, Anu.
AMA Servsig 2014 Conference proceedings: Services marketing and the new economic and social landscape. University of Macedonia, 2014.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

TY - GEN

T1 - Revisiting user-based service innovation

T2 - 2014 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG)

AU - Gummerus, Johanna

AU - Koskull von, Catharina

AU - Helkkula, Anu

N1 - Conference code: 8

PY - 2014

Y1 - 2014

KW - 512 Business and Management

KW - KOTA2014

M3 - Conference contribution

BT - AMA Servsig 2014 Conference proceedings

PB - University of Macedonia

Y2 - 13 June 2014 through 15 June 2014

ER -