Revisiting user-based service innovation: When, Whom, How to engage users?

Johanna Gummerus, Catharina Koskull von, Anu Helkkula

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationAMA Servsig 2014 Conference proceedings : Services marketing and the new economic and social landscape
PublisherUniversity of Macedonia
Publication date2014
Publication statusPublished - 2014
MoE publication typeA4 Article in conference proceedings
Event2014 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG) - Macedonia Palace Hotel, Thessaloniki, Greece
Duration: 13.06.201415.06.2014
Conference number: 8

Keywords

  • 512 Business and Management
  • KOTA2014

Cite this

Gummerus, J., Koskull von, C., & Helkkula, A. (2014). Revisiting user-based service innovation: When, Whom, How to engage users? . In AMA Servsig 2014 Conference proceedings: Services marketing and the new economic and social landscape University of Macedonia.