Rewarding or Exploiting the Working Consumer?

C. Kelleher, Anu Helkkula

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationAMA Servsig International Service Research Conference, Porto, Portugal, June 17-19, 2010
Publication date2010
Publication statusPublished - 2010
MoE publication typeA4 Article in conference proceedings
EventUnknown host publication - , Portugal
Duration: 01.01.1800 → …

Keywords

  • KOTA2010

Cite this

Kelleher, C., & Helkkula, A. (2010). Rewarding or Exploiting the Working Consumer? In AMA Servsig International Service Research Conference, Porto, Portugal, June 17-19, 2010