Sales activity systematization and performance: Differences between product and service firms

Petri Parvinen, Jaakko Aspara, Joel Hietanen, Sami Kajalo

Research output: Contribution to journalArticleScientificpeer-review

4 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalJournal of Business & Industrial Marketing
Volume28
Issue number6
Pages (from-to)494-505
Number of pages12
ISSN0885-8624
DOIs
Publication statusPublished - 2013
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management
  • Customers and Relations

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