Sales channel strategies in export marketing of small and medium sized Northern Irish design companies

Sharon Loane, Jim Bell, Mika Gabrielsson, Zuhair Al-Obaidi

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Original language	English
Title of host publication	Internationalization : firm strategies and managment
Publisher	Palgrave Macmillan
Publication date	2003
Pages	163-186
ISBN (Print)	1-4039-0671-8
Publication status	Published - 2003
MoE publication type	A3 Book chapter

Keywords

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title = "Sales channel strategies in export marketing of small and medium sized Northern Irish design companies",

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TY - CHAP

T1 - Sales channel strategies in export marketing of small and medium sized Northern Irish design companies

AU - Loane, Sharon

AU - Bell, Jim

AU - Gabrielsson, Mika

AU - Al-Obaidi, Zuhair

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Y1 - 2003

KW - 512 Business and Management

M3 - Chapter

SN - 1-4039-0671-8

SP - 163

EP - 186

BT - Internationalization : firm strategies and managment

PB - Palgrave Macmillan

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