Sales Strategies in an Economic Downturn

Robert Wendelin, Tore Strandvik

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationProceedings from the 2010 CBIM Academic Workshop, 16th Annual Center For Business and Industrial Marketing (CBIM) Academic Workshop, San Juan, Puerto Rico, January 15-18, 2010
Publication date2010
Publication statusPublished - 2010
MoE publication typeA4 Article in conference proceedings
EventUnknown host publication - , Puerto Rico
Duration: 01.01.1800 → …

Keywords

  • KOTA2010

Cite this

Wendelin, R., & Strandvik, T. (2010). Sales Strategies in an Economic Downturn. In Proceedings from the 2010 CBIM Academic Workshop, 16th Annual Center For Business and Industrial Marketing (CBIM) Academic Workshop, San Juan, Puerto Rico, January 15-18, 2010