Same story, different effect: Consumer responses to brand stories on packages versus advertisements

Eeva Helena Solja

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationBook of Abstracts : Proceedings of the 24th Recent Advances in Retailing & Services Science Conference
Place of PublicationEindhoven
PublisherThe European Institute of Retailing and Services Studies (EIRASS)
Publication date2017
Publication statusPublished - 2017
MoE publication typeA4 Article in conference proceedings
EventInternational Conference on Recent Advances in Retailing and Services Science - Vancouver, Canada
Duration: 27.06.201729.06.2017
Conference number: 24

Keywords

  • 512 Business and Management

Cite this

Solja, E. H. (2017). Same story, different effect: Consumer responses to brand stories on packages versus advertisements. In Book of Abstracts : Proceedings of the 24th Recent Advances in Retailing & Services Science Conference The European Institute of Retailing and Services Studies (EIRASS).