Scents in servicescapes, in Mickelsson, J. and Helkkula, A. (eds.) Innovative Service Perspectives: Proceedings from the AMA SERVSIG International Service Research Conference, Helsinki, Finland, June 7-9 2012

Åke Finne, Martin Österberg

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publication Innovative Service Perspectives: Proceedings from the AMA SERVSIG International Service Research Conference
EditorsJ. Mickelsson, A. Helkkula
Number of pages1
Place of PublicationHelsinki
Publication date07.2012
Pages63
ISBN (Print)978-952-232-170-1
Publication statusPublished - 07.2012
MoE publication typeA4 Article in conference proceedings
Event2012 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG) - Hanken School of Economics, Helsinki, Finland
Duration: 07.06.201209.06.2012
Conference number: 7

Keywords

  • 512 Business and Management

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